UTM Tracker

Marketing attribution often gets messy. Teams create links, add UTMs by hand, forget naming conventions, and end up with data they can’t really use. To solve this, we built a UTM Tracker that keeps everything consistent and automated.

Our system makes it easy to generate campaign links with UTMs, shorten them, and create matching QR codes — so your team doesn’t waste time copying, pasting, or second-guessing.

How It Works

1. A new campaign link is added through a simple Tape form.
2. The system automatically attaches the correct UTM parameters based on your campaign, medium, and source rules.
3. A Cloudflare Worker generates a short URL and stores it in KV for quick access.
4. Tape generates both PNG and SVG QR codes for the link, making it ready for print or digital use.
5. Everything stays neatly organised in Tape, so you always know which campaign links are live and trackable.

Why It Matters

• Consistency – No more typos or forgotten UTMs. Every link follows the same rules.
• Speed – Generate campaign links, short URLs, and QR codes in seconds.
• Clarity – All campaign links live in one system, so reporting is straightforward.

Example

Here’s what a record looks like inside Tape:

In Practice

Instead of manually building UTMs in spreadsheets, your team can focus on the campaign itself. Whether you’re running ads, sharing links on social media, or printing QR codes for events, the system ensures every click is trackable and every campaign is measurable.

Demo Video

You can see it in action in this video:

Tape template

• You can get the template here
• Sign up for Tape here